Who said that family cars cannot be sport at the same time? Seat shows that it can be. This is another good example for the effective visual usage in advertisement. A different visual than you can see everyday. It captures you at the first moment. Good job Seat!
Tuesday, August 12, 2008
Here's another nice example of the powerful visual usage in advertisements. Some people may find this visual wierd or kind of irritating but Subaru Impreza's ad has became more interesting with the visual. People call it "2.0 turbo motor road monster" and the visual supports it, isn't it?
Thursday, August 7, 2008
I put a poll out here asking which element do you look at first in an advertisement. Have you answered it yet? If not, please check it out. This one is a very good example for the ones who will choose "the visual" answer. Audi usually uses its logo in the ads effectively. That's why most of the people knows its logo while you ask them. Audi does it well!
Monday, August 4, 2008
Legambiente, one of the biggest non-profit organizations of Italy, works for enviromental issues. Here's an ad about one of their campaign about global warming. The visual is very stricking and the message is creative and effective. we better listen to them!
Tuesday, July 15, 2008
Virtually all of us played with Lego while we were children. It was the gate of our imagination world. Some of us liked to make houses, some of us liked to create cars but all of us loved playing with it. We improved our imaginative power with Lego. Here's an advertisement of Lego. I believe that in this ad, the visual is really powerful. That's why they didn't need to use a body copy for the ad. The visual gives the message that Lego is more than what you see... I missed playing with Lego, didn't you?
Saturday, July 12, 2008
Here’s an interesting situation: The ad above belongs to Volkswagen Polo and the slogan is “Small but tough”. It really is, isn’t it? Look how it protects all the policemen. Everything is OK so far. Now, what about the other one below? It is a Nissan ad which gives a message such as “The car is so important that we have to protect it!” You see, this is the creativity; creating an opportunity!